My name is Yassine Zouli, a senior product designer and creative technologist based in Amsterdam, with over a decade of experience designing digital products and services. My work sits at the intersection of user needs, business strategy, and technology, shaping experiences that are not only intuitive, but effective for business.

Growing up alongside the rise of the digital world made curiosity and experimentation second nature to me. That early affinity evolved into a broad and grounded skill set, spanning customer research, value proposition design, UX and interaction design, visual and motion design. I’ve worked across a wide range of contexts (from open creative exploration to tightly scoped briefs) but most often in collaboration with cross-functional teams, embracing iterative, agile ways of working.

Languages

Dutch (native), English (fluent), Arabic (conversational)