Available for New Projects
Senior product designer with 10+ years of experience. Developing products at the intersection of UX, strategy and technology. Driven by user needs, business metrics and emerging interfaces.
Senior product designer with 10+ years of experience. Developing products at the intersection of UX, strategy and technology. Driven by user needs, business metrics and emerging interfaces.
Senior product designer with 10+ years of experience. Developing products at the intersection of UX, strategy and technology. Driven by user needs, business metrics and emerging interfaces.
Recent Works
Testing a new project title case hhere with two lines
Client
Werkgever X
Role
Testing a new project title case hhere with two lines
Client
Werkgever X
Role
Testing a new project title case hhere with two lines
Client
Werkgever X
Role
Onboarding of people in need using delight (temp title)
Client
National Zakat Foundation
Year
2018
Role
Logo Designer
Services
Designing
Branding
Redesigning
Development
Onboarding of people in need using delight (temp title)
Client
National Zakat Foundation
Year
2018
Role
Logo Designer
Services
Designing
Branding
Redesigning
Development
Onboarding of people in need using delight (temp title)
Client
National Zakat Foundation
Year
2018
Role
Logo Designer
Services
Designing
Branding
Redesigning
Development
From fragmented data to a AI-powered BI platform
Client
Ministry of Justice & Security
Year
2025
Role
Sr. Product Designer Business Intelligence
Services
Product strategy
User research
UX / UI
Data storytelling
From fragmented data to a AI-powered BI platform
Client
Ministry of Justice & Security
Year
2025
Role
Sr. Product Designer Business Intelligence
Services
Product strategy
User research
UX / UI
Data storytelling
From fragmented data to a AI-powered BI platform
Client
Ministry of Justice & Security
Year
2025
Role
Sr. Product Designer Business Intelligence
Services
Product strategy
User research
UX / UI
Data storytelling
My services to fulfill customer needs and drive business outcomes, grounded in a human-centered approach.
My services to fulfill customer needs and drive business outcomes, grounded in a human-centered approach.
Customer Research
Usability Testing
AI Driven Design
Motion Design
Product Design
A well-designed user interface will pay for itself over time. I think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users has become the primary gateway to interact with your product or service. This means that the information architecture, functional design and the look and feel are all key to customer engagement and retention.
Content Design
AR/VR Design
Customer Research
Usability Testing
AI Driven Design
Motion Design
Product Design
A well-designed user interface will pay for itself over time. I think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users has become the primary gateway to interact with your product or service. This means that the information architecture, functional design and the look and feel are all key to customer engagement and retention.
Content Design
AR/VR Design
Customer Research
Usability Testing
AI Driven Design
Motion Design
Product Design
A well-designed user interface will pay for itself over time. I think this statement has proven itself over the years and there is a clear reasoning: the digital interface you present to your users has become the primary gateway to interact with your product or service. This means that the information architecture, functional design and the look and feel are all key to customer engagement and retention.
Content Design
AR/VR Design
Meet Yassine
My name is Yassine Zouli, a senior product designer and creative technologist based in Amsterdam, with over a decade of experience designing digital products and services. My work sits at the intersection of user needs, business strategy, and technology, shaping experiences that are not only intuitive, but effective for business.
Growing up alongside the rise of the digital world made curiosity and experimentation second nature to me. That early affinity evolved into a broad and grounded skill set, spanning customer research, value proposition design, UX and interaction design, visual and motion design. I’ve worked across a wide range of contexts (from open creative exploration to tightly scoped briefs) but most often in collaboration with cross-functional teams, embracing iterative, agile ways of working.
Meet Yassine
My name is Yassine Zouli, a senior product designer and creative technologist based in Amsterdam, with over a decade of experience designing digital products and services. My work sits at the intersection of user needs, business strategy, and technology, shaping experiences that are not only intuitive, but effective for business.
Growing up alongside the rise of the digital world made curiosity and experimentation second nature to me. That early affinity evolved into a broad and grounded skill set, spanning customer research, value proposition design, UX and interaction design, visual and motion design. I’ve worked across a wide range of contexts (from open creative exploration to tightly scoped briefs) but most often in collaboration with cross-functional teams, embracing iterative, agile ways of working.
Meet Yassine
My name is Yassine Zouli, a senior product designer and creative technologist based in Amsterdam, with over a decade of experience designing digital products and services. My work sits at the intersection of user needs, business strategy, and technology, shaping experiences that are not only intuitive, but effective for business.
Growing up alongside the rise of the digital world made curiosity and experimentation second nature to me. That early affinity evolved into a broad and grounded skill set, spanning customer research, value proposition design, UX and interaction design, visual and motion design. I’ve worked across a wide range of contexts (from open creative exploration to tightly scoped briefs) but most often in collaboration with cross-functional teams, embracing iterative, agile ways of working.
Selected experience
Selected experience
Selected experience
Testimonials
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Years of experience
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Projects with impact
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Design lead roles in tech
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
01
/ 03
''I worked closely with Yassine in several engagements while at Deloitte Digital Netherlands. His energy, unique way of seeing solutions, and attention to detail combined with a truly collaborative mentality brought each project to a successful resolve. He likes being pushed in new directions as well as leading clients there. Would gladly work with him again in the future.''
Josh Fuller
Founder & CEO at Matic Digital
02
/ 03
“I worked with Yassine for several years with great pleasure at Deloitte Digital. Yassin is creative, proactive, and constructively critical. He knows how to inspire both clients and teams. He stays closely attuned to developments in the world of creativity and user experience design, and is at the forefront of the field when it comes to exploring new forms of interaction. In addition, he has a great sense of humor, and you’re unlikely to get bored with him around.”
Franklin Heijnen
Sr. Creative Director at Deloitte Digital
03
/ 03
''At one point we were in deep s*it at ABN AMRO. We had just setup a new product, launched it, were acquiring customers, but weren't improving. We needed someone to set us straight, to design new customer journeys, design new user experiences and to do proper research what customers actually wanted. Lucky for us Yassin crossed our path and we were lucky enough to hire him as contractor. He helped us enormously. Not only solving the above mentioned problems, but also helping us with the bigger picture. And... and this is one of the most important ones: he's a very nice guy that has a very good eye for details. I can highly recommend Yassin for your business.''
Job Mantz
Head of Digital Impact at ABN AMRO
User Research
UX/UI Design
Product strategy
User Research
UX/UI Design
Product strategy
10+ years of experience
Design mentor
Team lead
10+ years of experience
Design mentor
User Research
UX/UI Design
Product strategy
User Research
UX/UI Design
Product strategy
10+ years of experience
Design mentor
Team lead
10+ years of experience
Design mentor
User Research
UX/UI Design
Product strategy
User Research
UX/UI Design
Product strategy
10+ years of experience
Design mentor
Team lead
10+ years of experience
Design mentor
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