Summary
With over a million+ orders per day and more than 2 million daily users, Talabat (entity of Delivery Hero) is one of the most well-known food ordering and delivery service in the Middle East. It operates as a mobile app and website, providing a platform where customers can order their daily essentials. As a Lead Designer at Talabat, my scope covered product, people and process. I actively participated in setting OKR’s and co-defining product strategies with (business) stakeholders. I collaborated closely with a dedicated research team, conducting qualitative research or bring their findings into the process. As part of people management, I was responsible for a proficient design team ensuring that collective efforts are aligned with overarching objectives. I'm also passionately involved in the execution of design, contributing to the design system to ensure consistency across the e2e customer journey.
Talabat in the Appstore
Overview of contribution
Product:
Redesign of Fintech
Proposition design: Customer - Vendor Loyalty
Refine existing proposition - Rewards points program
People:
Growth & development of IC's
Setting up / facilitating co-creation cadences
Process:
Setting (cross)team boards (e.g. kanban)
Striving for better culture (e.g. hackathons)
Bound by NDA's
Unfortunately, current signed off product discoveries and features to be implemented are still bound by NDA's until Q4. I'm happy to show and tell (within what's allowed). Please feel free to read through my other cases until I set out this case.
